Em Campbell-Pretty

Em Campbell-Pretty is one of the world’s most experienced SAFe® practitioners and the author of two Amazon #1 best-selling books, Tribal Unity and The ART of Avoiding a Train Wreck.

As one of the first SAFe Fellows and SPCTs, Em has been working with SAFe since before it was even called SAFe. After reading Dean Leffingwell’s Scaling Software Agility in 2011, she launched Australia’s first SAFe Agile Release Train at Telstra in early 2012.

After several years leading this groundbreaking transformation and publishing one of the first ten official SAFe case studies, Em founded Pretty Agile — inspired by her popular blog of the same name.

Today, she and her team continue to help organisations around the world achieve business agility through SAFe and Lean Portfolio Management. Em has supported SAFe implementations across Australia, New Zealand, Asia, and North America — including launching the Philippines’ first Agile Release Train.

A sought-after trainer and speaker, Em is known for bringing clarity, credibility and energy to every engagement. Her current focus includes helping enterprises evolve toward AI-Native ways of working, where agility, learning and technology combine to create sustainable advantage.