Em Campbell-Pretty

Em Campbell-Pretty is one of Australia's most experienced SAFe practitioners and the author of two Amazon #1 best-selling books, Tribal Unity and The ART of Avoiding a Train Wreck.

Em has been working with SAFe since before it was even called SAFe. After reading Dean Leffingwell's Scaling Software Agility in 2011, she launched Australia's first SAFe Agile Release Train at Telstra in early 2012. After several years leading that transformation, she published one of the first ten official SAFe case studies and founded Pretty Agile — inspired by her blog of the same name.

She is one of the first SPCTs (SAFe Practice Consultant Trainers — the credential that qualifies practitioners to train and certify others in SAFe) in Australia, and in 2022 was named a SAFe Fellow, Scaled Agile's most prestigious designation, held by fewer than 50 practitioners globally.

Today, Em and her team help organisations achieve business agility through SAFe and Lean Portfolio Management, with implementations across Australia, New Zealand, Asia, and North America — including launching the Philippines' first Agile Release Train.

Em is also a Certified AI-Native Trainer, one of the first in Australia. She delivers the full AI-Native curriculum — Foundations, Change Agent, and Leading the AI-Native Organisation — across Australia and New Zealand, helping leaders redesign governance, decision rights, and roles so AI becomes a normal part of how work gets done.