Pretty Agile specialises in providing Scaled Agile Framework® (SAFe) training, consulting and coaching services both in Australia and across the globe. Acclaimed thought leader on the topic of scaling culture with agile tribes, Em Campbell-Pretty founded Pretty Agile in 2014 with the goal of helping enterprises leverage SAFe to transform their cultures.

Today Pretty Agile is the home to some of the world’s most experienced SAFe practitioners. Founder and SAFe Fellow, Em Campbell-Pretty, launched Australia’s first SAFe Agile Release Train at Telstra in early 2012, a few months prior to the launch of SAFe as a trademarked framework.  This SAFe implementation was published as an official SAFe case study in 2013, making it one of the first ten SAFe case studies worldwide.

The team at Pretty Agile has supported the introduction of SAFe at some of the world’s largest enterprises including: Telstra, RMIT University, Westpac Banking Corporation, the Australian Taxation Office, ANZ Banking Group, Yarra Valley Water, EDMI Limited, Energy Australia, McKesson, USAA, IHG, Gogo, Latitude Financial Services, Globe Telecom and PCCW Global. The Telstra, RMIT and Westpac implementations have also been published as official SAFe case studies.

Pretty Agile focuses on helping organisations achieve Tribal Unity leveraging the Scaled Agile Framework and Em’s unique, culture first approach to launching Agile Release Trains. At Pretty Agile, we come with proven experience accompanied by a fundamental belief that our role is to support your organisation in learning “how to fish” rather than catching the fish for you!

To learn more about how we work check out some of our case studies or get the book – Tribal Unity: Getting From Teams to Tribes by Creating a One Team Culture.


Our SAFe Case Studies